Want to Increase Employee Engagement? Communicate Meaning & Value of Work

by Derek Irvine

Employees climbing financial chart togetherRecognize This! – Employee engagement is increasing in most factors, but we’re still falling short in recognizing employees and providing them with the tools to do the job well.

Last Friday, I shared information showing that increasing employee engagement is one of the best ways you can help secure corporate information. Today, I’m following up with how to increase employee engagement based on the latest from Aon Hewitt.

Last week Aon Hewitt released its 16th Annual Best Employers in Canada list. Overall, Canadian employees are more engaged (65% engaged) than their US and global counterparts (61% for both). Best employers in Canada averaged 77% employee engagement (versus 58% for other employers). This is lovely news for Canadian employers, but what does it mean? What mechanism does Aon Hewitt use to determine employee engagement?

Aon Hewitt surveys employees at participating companies, determining engagement levels based on its “Say, Stay and Strive” model. To me, it’s a blend of the Net Promoter Score approach (I would refer my company to others), retention models, and the standard definition of employee engagement (I am willing to go the extra mile to deliver on organization priorities).

But even at the best employers, the survey found two areas needing improvement – recognition and enabling productivity. From the survey press release:

“Study participants gave their employers low marks in a handful of areas that remain challenges to better engagement overall. On recognizing employees beyond pay and benefits, for example, average satisfaction among those surveyed stood at 56%. The survey findings also suggest that Canadian employers seeking to improve engagement may be wise to consider ways to better enable productive work — giving employees the tools, technology and the information to do their jobs well, and ensuring that business practices encourage (rather than stand in the way of) productivity. On enabling work, the average satisfaction score was just 59%.”

Why are recognition and enablement so critical to employee engagement? Because, fundamentally, both of these elements communicate to employees “What I do is meaningful and valuable.”

Think about it. If your work is important to company success, then your company is going to make sure you have the tools you need to do your job (whether that’s new software, specific tools, or simply a work environment conducive to how you work best). If you want employees to go above and beyond, you have to give them the means to so. It’s just common sense.

Recognition of work well done should be common sense, too. Recognition is the most powerful (and simple) ways of increasing employee engagement. (And the research on this abounds.) You need employees to focus on certain behaviors, contributing to certain results. How can you most effectively help them focus repeatedly on those desired behaviors? Recognize them when they demonstrate those behaviors – every time! Praise employees for making progress on major projects to remind them of the value of their efforts on the way to success.

How do you communicate value and meaningfulness of work to your employees?

Derek Irvine

About Derek Irvine

The VP of Client Strategy and Consulting at Globoforce, Derek Irvine is one of the world’s foremost experts on employee recognition and engagement, helping business leaders set a higher vision and ambition for their organizations. As a renowned speaker and co-author of "The Power of Thanks" and "Winning with a Culture of Recognition," he teaches companies how to use recognition to proactively manage company culture. Derek holds a B.Comm and Masters of Business Studies from the Smurfit Graduate Business School at University College Dublin.

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  1. […] Blog Article: Want to Increase Employee Engagement? Communicate Meaning & Value of Work Link: http://recognizethisblog.com/2014/11/increase-engagement-communicate/?utm_source=feedburner&… Author: Derek […]

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