Vice President, Client Strategy and Consulting
Derek Irvine is one of the world’s foremost experts on employee recognition and engagement, helping business leaders set a higher vision and ambition for their company culture. A renowned speaker and co-author of The Power of Thanks, Derek is also Vice President of Client Strategy and Consulting at Globoforce, where he leads the company’s strategy and consulting division. In this role, Derek helps clients—including some of world’s most admired companies such as P&G, Intuit, KPMG, and Thomson Reuters—leverage proven recognition strategies and best practices to proactively manage company culture, elevate employee engagement, increase retention, and improve bottom-line results. His viewpoints and writings are regularly featured across all major HR publications, including Workspan, HR Magazine, HR Executive, Talent Management, Workforce Management, and Employee Benefits. Derek also spent many years working for leading management consulting firm PA Consulting Group and managed world famous brands of Johnson & Johnson and Groupe Pernod Ricard (Jameson Irish Whiskey). He holds a B.Comm and Masters of Business Studies from the Smurfit Graduate Business School at University College Dublin.
Principal Recognition Strategist
Traci is a highly experienced client strategy and recognition specialist who has worked with Global 2000 companies for more than 15 years. During her tenure at Globoforce, Traci has held a variety of roles, including director of client services and global product manager, during which she pioneered the company’s early product strategy and was responsible for successfully designing, implementing, launching, and training many of Globoforce’s largest customers. A founding member of the client strategy and consulting team, Traci today focuses her efforts on educating key customer audiences—executives, leaders, managers, and employees—on program philosophy, recognition best practices, adoption, and usage. She has led program strategy development, program design initiatives, and complex change management efforts across the globe with organizations such as P&G, Intuit, Eaton, and many others. Traci holds a B.S. in Marketing from Bowling Green State University and is a Certified Recognition Professional (CRP).
Principal Recognition Strategist
Brenda is an accomplished human resources consultant, recognition strategist, and business leader by background. She works with customers to help evaluate their current programs, understand their unique needs and set strategies for creating cultures of recognition. Brenda has also been instrumental in successful change management campaigns for new recognition program implementations. Her career experience spans varied work ranging from employee engagement, performance management, rewards & recognition, talent assessment, and training for customers such as JetBlue Airways, and Hershey’s. Before joining Globoforce, Brenda was a Human Resources Consulting Practice Leader for many years at the Employers Resource Council (ERC) in Cleveland, Ohio. During her time at ERC, she also served as Director of Member Services and Director of Training. Brenda holds a B.A. in Psychology from Boston University.
Senior Recognition Strategist and Analyst
In addition to her role as a senior recognition strategist and consultant, Lynette is also an experienced human resources and recognition researcher and analyst. She provides Globoforce’s customers with the supporting industry research and best practices often needed to validate their program approach and ultimate success. Lynette is a frequently requested speaker with a talent for engaging audiences in the power of thanks and appreciation to drive business results. During her career, she has helped organizations spanning various industries to realize their ambitions for strategic employee recognition by conducting workshops, recognition master classes, and train-the-trainer sessions for customers including Celestica, Cadence, and Baker Hughes, among others. And her experience in marketing, media and analyst relations lends expertise to her consulting contributions on employee communications and training programs. Lynette holds a B.S. and M.S in History Education from Boston University.